Fitness · Design concept
Ember Fitness
A concept for a fitness studio that wins members through a first visit. Everything on the site points toward one action: book a free trial.
The Challenge
What the business was up against
Joining a gym feels like a commitment. Visitors hesitate over pricing, timetables and whether the place is right for them, and a long sign-up form is enough to make them put it off.
- Industry
- Fitness
- Audience
- Locals considering joining a gym or studio
The Homepage
Top to bottom, every section has a job
Hover over the page to scroll through itScroll inside the window to see the whole page · This is a design concept created to show our approach. It is not a live client project.
An energetic design that turns curiosity into a booked first session.
In the Frame
Real project photography sets the tone of the design. Swipe →
Our Approach
Designed for the phone in their hand
We used a bold, high-energy visual style and removed the friction: a timetable that works on a phone, honest membership options, and a free-trial form short enough to finish in seconds.
Key Design Decisions
What we built in, and why
Free trial as the main call to action
A low-risk first step instead of a membership decision.
Mobile timetable
Classes filter by day and type without pinching and zooming.
Energetic visual language
Strong contrast and movement that matches the experience inside.
Want a site like this for your business?
Tell us your services and service area, and we’ll show you how we’d design a site built to turn visitors into genuine enquiries.
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